All-American Ads of the 80s

Name: All-American Ads of the 80s
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9783836588614
Price: 92.0 NZD
Availability: InStock

By Steven Heller

0.0 (0 reviews)

4.42

( 95 ratings, 9 reviews)

Summary

Set against the vibrant backdrop of the 1980s, All-American Ads of the 80s captures the bold and flamboyant spirit of a decade defined by its cultural and economic shifts. From the rise of yuppie culture and power dressing to the explosion of video games, Rubik's cubes, and blockbuster movies, this book showcases iconic advertisements that shaped an era. It explores how advertising mirrored the social changes, from Reagan-era politics to the rise of MTV, creating a nostalgic journey through one of the 20th century's most memorable decades.
Read More

Format: Hardback

$92⁰⁰

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

All-American Ads of the 80s

$92⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in 1980s pop culture, advertising history, and social trends of the late 20th century. Fans of nostalgic retrospectives on the era’s fashion, media, and consumerism will find it especially rewarding.

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and prosperous decades of the 20th century.

Description

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger, and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Creative Review praises the book as both a compelling visual archive of 1980s print advertising and a fascinating social history of consumer culture during Reagan's America.

Book Details

INFORMATION

ISBN: 9783836588614

Publisher: Taschen GmbH

Format: Hardback

Date Published: 20 May 2022

Country: Germany

Imprint: Taschen GmbH

Edition: Multilingual edition

Contributors:

Edited by Jim Heimann
Edited by Jim Heimann

Audience: General / adult

DIMENSIONS

Spine width: 45.0mm

Width: 196.0mm

Height: 255.0mm

Weight: 2148g

Pages: 640

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales Non-Fiction Steven Heller

About the Author

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.