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Marketing Research

By Carl McDaniel
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Brief Description
Marketing Research, 1st Edition offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject. With Australian and New Zealand examples integrated throughout, the... Read More
Format: Paperback / softback
$17199
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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Marketing Research, 1st Edition offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject.

With Australian and New Zealand examples integrated throughout, the content is made highly relevant to students, ensuring it resonates with local contexts in the Marketing major.

Book Details

INFORMATION

ISBN: 9781394349722

Publisher: John Wiley & Sons Australia Ltd

Format: Paperback / softback

Date Published: 11 July 2025

Country: Australia

Imprint: John Wiley & Sons Australia Ltd

Edition: 1st Australian Edition

Audience: Tertiary education

DIMENSIONS

Spine width: 1.0mm

Width: 22.0mm

Height: 28.0mm

Weight: 822g

Pages: 384

Collections

Business & Entrepreneurship Carl McDaniel Education & Reference Marketing & Sales Non-Fiction

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