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Invent. Build. Sell.

The Boost Method for Turning Your Product Idea into a Successful Business
By Michael Potas
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Brief Description
Most startups fail long before their product ever reaches a customer. The Boost Method shows you how to avoid their mistakes. It doesn’t matter how brilliant your idea is. To turn it into a shelf-ready product, you need to think clearly about where your business is... Read More
Format: Paperback / softback
$3999
Elsewhere:
$4499
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Releases 25th November 2026 (Approx. Date) Pre-order  "Invent. Build. Sell." now to secure your copy from our first shipment

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Most startups fail long before their product ever reaches a customer. The Boost Method shows you how to avoid their mistakes.

It doesn’t matter how brilliant your idea is. To turn it into a shelf-ready product, you need to think clearly about where your business is going. An entrepreneur with a physical product must overcome design and manufacturing challenges, navigate regulatory hurdles and secure investment. Ultimately, you need to build a product that works and is profitable. Get any one of these wrong, and your idea may never achieve commercial success.

In Invent. Build. Sell., Michael Potas shares the Boost Method: a five-stage framework developed from 30 years of experience in building successful products and helping others do the same. Tested across hundreds of real-world projects, the Boost Method combines engineering insight with targeted commercial strategy and risk reduction, helping you move fast while minimising your product development costs.

Inside this book, you’ll discover how to develop a physical product from idea through to market launch.

  • Pressure-test your idea before spending serious money, using targeted research to expose the risks
  • Validate technical feasibility, market demand and commercial viability at every stage, so you’re never building blind
  • Use Minimum Valuable Milestones to decide when to pause, pivot or persist
  • Protect your idea with patents and other intellectual property strategies
  • Attract investors, secure funding and avoid costly missteps in design, prototyping, manufacturing and launch

Invent. Build. Sell. is a practical guide full of real founder stories and hard-won lessons. Whether you’re starting with an idea or scaling your next product line, this book shows you how to build with less risk and a clearer path to profit.

Book Details

INFORMATION

ISBN: 9781394458080

Publisher: John Wiley & Sons Australia Ltd

Format: Paperback / softback

Date Published: 25 November 2026

Country: Australia

Imprint: John Wiley & Sons Australia Ltd

Audience: General / adult

DIMENSIONS

Weight: 0g

Pages: 288

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Michael Potas Non-Fiction Non-Fiction Pre-Orders Pre-order Books Pre-Order Business & Entrepreneurship Pre-orders Pre-orders by Release Date Start-ups & Entrepreneurship

About the Author

MICHAEL POTAS is a technology entrepreneur and founder of the award-winning product-development consultancy Boost Design. He is a sought-after mentor, has helped build a $1 billion medical-device company and is an inventor on 20+ patent applications.

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