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Influence
How social media influencers are shaping our digital future
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Check link for latest rating. ( 63 ratings, 10 reviews)
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Influence
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for professionals in marketing, branding, and business strategy seeking to deepen understanding of digital influencer marketing. Also valuable for entrepreneurs and digital media enthusiasts aiming to leverage influencer platforms for growth.
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Highly Commended by the 2020 Business Book Awards
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.
Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people. Those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems, and forecasts its future.
Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised as an essential read for business leaders, Influence offers unparalleled insight into the evolving world of digital influencers. The Sunday Times calls it "your sheriff" in the chaotic digital frontier, while IBM innovation leader Lindsay Herbert highlights its clarity in demystifying the industry. The Evening Standard notes Sara McCorquodale's skill in translating complex digital concepts for readers.
Book Details
INFORMATION
ISBN: 9781472979568
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 21 January 2021
Country: United Kingdom
Imprint: Bloomsbury Business
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 130.0mm
Height: 193.0mm
Weight: 361g
Pages: 224
About the Author
Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.
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