In the Mood to Bake
Found a better price? Request a price match
In the Mood to Bake
Latest News
Meet Trevell and Pieces & Peace: New Brands at Book Hero!
Meet French brands Trevell and Pieces & Peace, with beautiful illustrated artwork, cosy and bookish...
New Releases to add to your TBR this week (26th August)
This week we have the perfect new release for Father's Day (it's coming up soon!)...
The Book Briefing - August 25th
This week we've got amazing local authors being celebrated, exciting announcements and reveals, and a...
Dolly Parton: The Book Lady Who Gave Away 325 Million Books
On Wednesday, Alex and I woke to the news of Dolly Parton’s passing. Alex was...
Marnie’s Beginner’s Guide to Butterflies, Moths and Metamorphosis
Marnie has been exploring the fascinating world of butterflies and moths, from how to tell...
See moreDelicious, nostalgic treats from TikTok’s favourite baker, @LilyPCrumbs
Alex George, a.k.a. Lily P Crumbs, brings her joyful, over-the-top baking style straight to your kitchen. Known for her viral quest to test every chocolate chip cookie recipe she could find, George draws inspiration from the beloved snacks of the 1990s and early 2000s: treats like Philadelphia Cheesecake Snack Bars, Confetti Snacking Cake, Salted Malted Blondies and Baklava Monkey Bread. Her “more is more” approach invites home bakers to embrace bold flavours, playful textures and the uninhibited joy of childhood sweets.
In this debut collection, she guides readers through cookies, bars, breakfast bakes, cake-adjacent creations and imaginative ice cream treats, all infused with her signature humour and warmth. Whether you’re whipping up Carrot Cake Scones or building Key Lime Pie Ice Cream Sandwiches, you'll rediscover the simple delight of dessert.
With vibrant photography and endlessly creative sweets, In the Mood to Bake is a fresh, fun upgrade to the home-baking canon.
Book Details
INFORMATION
ISBN: 9781324111467
Publisher: WW Norton & Co
Format: Hardback
Date Published: 29 September 2026
Country: United States
Imprint: Countryman Press Inc.
Illustration: 85 color photos
Audience: General / adult
DIMENSIONS
Width: 203.0mm
Height: 254.0mm
Weight: 0g
Pages: 288
About the Author
Alex George is a self-taught baker, recipe developer, and food blogger whose TikTok channel, Lily P Crumbs, features her viral baking videos. She has been featured on Good Morning America and The Jennifer Hudson Show and collaborated with brands like Bob’s Red Mill and Domino Sugar. She lives in Philadelphia, Pennsylvania.
More from Cooking & Food
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Cooking & Food lists from the team
Explore our curated lists from our heroes to find your next read!




















