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How to be A Spin Doctor

By Paul Richards
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Check link for latest rating. ( 33 ratings, 2 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
How to be A Spin Doctor by Paul Richards delves into the intriguing world of political communication, offering insights into the craft of shaping public perception. The book explores strategies, techniques, and the role of spin doctors in influencing media narratives and political outcomes. With a blend of practical advice and real-world examples, it provides a comprehensive guide for anyone interested in mastering the art of political spin.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're intrigued by the art of political communication and interested in the behind-the-scenes strategies of media spin. It's an engaging read for those curious about how political narratives are crafted and the influence of persuasive communication in shaping public opinion.

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Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do?

The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did, and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.

How to Be a Spin Doctor is essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament. It covers all the essential skills, such as:

  • snagging positive media coverage
  • creating eye-catching news releases and photo opportunities
  • avoiding the endless traps set by journalists

Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support.

So it's time to start reading and get spinning.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

How to be A Spin Doctor by Paul Richards is generally well-received for offering a blend of practical advice and humorous insights on the art of political communication. Reviewers appreciate Richards' engaging writing style, which makes complex topics accessible and entertaining. Some highlight its relevance for both budding professionals in politics and those interested in understanding the techniques behind media manipulation and public relations.

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Book Details

INFORMATION

ISBN: 9781849549981

Publisher: Biteback Publishing

Format: Paperback / softback

Date Published: 31 May 2016

Country: United Kingdom

Imprint: Biteback Publishing

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Weight: 250g

Pages: 256

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Paul Richards Politics & Current Affairs

About the Author

Paul Richards is a Labour activist, columnist and author. His books include Labour's Revival, How to Be a Spin Doctor, How to Win an Election and Tony Blair In His Own Words. He has been a parliamentary candidate, special adviser and chair of the Fabian Society.

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