How Brands Grow

Celebrating its 10-year anniversary in 2020 and with over 100,000 copies sold, How Brands Grow by Byron Sharp remains an essential read for marketing professionals. Voted AdAge’s Most-Recommended Marketing Book of the Summer 2013, this book offers evidence-based answers to critical questions that marketers face daily.

How Brands Grow delves into the mechanics of brand growth, exploring how advertising genuinely works, the real impact of price promotions, and the true effects of loyalty programmes on consumer loyalty. Sharp presents decades of rigorous research in an accessible style, tailored specifically for those looking to understand and leverage the principles that drive brand growth.

The book stands out for its grounding in empirical evidence. The marketing laws it discusses are not merely theories; they have been tested and validated across various conditions, time frames, and countries. This sets How Brands Grow apart from other marketing texts, which often lack solid empirical support.

One of the most distinctive elements of How Brands Grow is its challenge to conventional marketing wisdom. Through his research, Sharp reveals that much of modern marketing theory is not as robust as it is often assumed to be. Instead, he provides readers with a framework built on tried and true principles that have consistently held up under scrutiny.

Marketing professionals will find How Brands Grow not only enlightening but also practical. Sharp’s exploration of the meaning and application of marketing laws offers actionable insights that can be directly applied to help grow brands effectively. The book's clear exposition and evidence-based approach make it a vital resource for anyone looking to advance their understanding of how successful marketing truly works.