Green to Gold

Name: Green to Gold
Brand: Unknown
SKU: 9780470393741
Price: 51.99 NZD
Availability: InStock

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

By Andrew Winston and Daniel C. Esty

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( 1,284 ratings, 45 reviews)

Summary

Green to Gold by Andrew Winston and Daniel C. Esty offers a comprehensive exploration of environmental responsibility in business. The authors analyse how companies can embrace sustainability pragmatically and passionately, assessing the financial and reputational impacts of going green. Through case studies of corporations like Wal-Mart, GE and Chiquita, the book traces evolving corporate attitudes and strategies towards environmental challenges such as global warming and electronic waste. It serves as an earnest guide for forward-thinking businesses aiming to merge ecological concerns with long-term success.
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Format: Paperback / softback

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Green to Gold

$51⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for business leaders, entrepreneurs, sustainability professionals and anyone interested in integrating environmental responsibility into corporate strategy.

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Description

From the Publishers Weekly review:

"Two experts from Yale tackle the business wake-up-call du jour—environmental responsibility—from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though no company the authors know of is on a truly long-term sustainable course, Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation.

Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys—watchdogs and industry associations, mostly—working behind the scenes.

A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste 'take-back' legislation to subsidising sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought."

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader." (CNBC European Business, April 2009)

Book Details

INFORMATION

ISBN: 9780470393741

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 29 January 2009

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 140.0mm

Height: 218.0mm

Weight: 499g

Pages: 416

Collections

Andrew Winston Business & Entrepreneurship Business Strategy & Negotiation Daniel C. Esty Non-Fiction

About the Author

Daniel C. Esty is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.

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