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Great Fundraising Organizations
Why and How The World's Best Charities Excel at Raising Money
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Brief Description
Unlock new growth opportunities by transforming your organisation's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work...
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Great Fundraising Organizations
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Description
Unlock new growth opportunities by transforming your organisation's approach to fundraising
In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organisations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organisations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.
Accessible, confident, and infused with Clayton's signature style of observational humour, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:
- Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.
- What makes leadership for a Great Fundraising Organisation different.
- That a precise set of internal behaviours are more important in driving growth than external factors.
- Why some fundraising communications drive growth and why some don't.
Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organisations.
Book Details
INFORMATION
ISBN: 9781394278251
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 29 January 2025
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 160.0mm
Height: 234.0mm
Weight: 544g
Pages: 288
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About the Author
ALAN CLAYTON is the founder and CEO of Revolutionise International, a fourteen-year-old consultancy that works with name-brand NGOs worldwide to “accelerate people with purpose.” His firm has helped more than 500 organizations, including UNICEF, WWF, Oxfam, and many smaller and medium sized nonprofits solve their problems through a signature blend of research, teaching, and execution.
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