Focus is the New Gold

You can be as smart as Einstein, but if you fail to direct your attention to what is important, then what good is that high IQ? People who are focused are more alert, experience less stress, and worry less. Unfortunately, focus has become a rare commodity: our attention span has dramatically decreased over the past decades.

Focus is the New Gold by Elke Geraerts explores how many times we've been distracted today from what we actually wanted to do. We live in a world of constant connectivity, where distraction lurks around every corner. Our endless to-do lists and packed schedules reflect what's going on in our minds: we are constantly in overdrive, and our focus is completely lost. No wonder stress and burnout rates are at an all-time high.

Despite knowing more than ever what we need to remain resilient and healthy, our overstimulated brain seems unable to handle all that knowledge, let alone put it into practice. Ten years after her bestseller Better Minds, Elke Geraerts presents a book tailored to a generation without attention. She combines powerful insights with practical tools that can be implemented immediately. Her goal? Sharpening our focus again. Not only by making us work more efficiently and attentively, but also—and especially—by teaching us to deliberately unfocus. Are you ready for a mental revolution?

Author: Elke Geraerts holds a PhD in psychology. She has held academic positions at universities including Harvard, St. Andrews, and Rotterdam. Today, she serves as the CEO of Better Minds at Work, a company that assists businesses in enhancing the mental capital of their employees. She is a highly sought-after keynote speaker both nationally and internationally and a guest professor at Ghent University.

Selling Points:

• It's now or never to take back control of our brain.
• A book tailored to a generation lacking attention: concise insights combined with immediately applicable tips and tools.
• Elke Geraerts knows like no other how to make scientific insights accessible to a broad audience.
• With illustrations by Floor Denil.