Essentialism

Essentialism by Greg McKeown is a transformative guide for those who seek to eliminate life's nonessentials and focus on what truly matters. Set against the backdrop of McKeown's expertise as CEO of a Leadership and Strategy agency in Silicon Valley, the book offers a radical and disciplined approach to living and working. Through personal anecdotes, client case studies, and practical insights, McKeown illustrates how to apply the principle of Essentialism: doing less, but better, to achieve the highest possible return on every precious moment of our lives.

If you've ever been overwhelmed by information overload, felt both overworked and underutilised, or struggled with being busy but not productive, this book is your guide to reclaiming control of your choices. Becoming an Essentialist involves challenging the ingrained assumptions of 'We can have it all' and 'I have to do everything,' and replacing them with the pursuit of 'the right thing, in the right way, at the right time.'

By following the Essentialist way, you will learn to apply more selective criteria for what is essential, making it possible to focus your time, energy, and effort on the goals and activities that truly matter. This approach not only helps to declutter your life but also empowers you to make the highest possible contribution to your career and personal goals.

In Essentialism, McKeown draws on his experience working with industry leaders at companies such as Apple, Google, and Facebook, providing you with practical lessons on how to implement Essentialism in your life. The book's insights are grounded in McKeown's profound understanding of leadership and strategy, making it a valuable resource for anyone striving to achieve excellence in their personal and professional lives.

This updated edition of the book includes the new 21-Day Essentialism Challenge, designed to kickstart your journey towards a more focused and meaningful life. It also features an exclusive excerpt from McKeown's next book, Effortless, offering further guidance on how to simplify your approach to life and work.

Essentialism isn't just about doing less for the sake of less, but about making the wisest possible investments of your time and energy to operate at your highest point of contribution. By becoming an Essentialist, you’ll discover how to strip away the trivial many to reveal the vital few, creating space for your most significant achievements.