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Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, creatives and entrepreneurs.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Clear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.
Tomorrow's business winners need two things: scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years, it has sustained that growth while becoming even more agile — something most established businesses struggle with.
In Design to Grow, Coca-Cola's Vice President of Innovation and Entrepreneurship, David Butler, gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives, and entrepreneurs.
'A handy blueprint for how any company can use design to stay ahead of the competition' — The Times
'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' — Tim Brown, CEO of IDEO
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Design to Grow by David Butler and Linda Tischler explores how Coca-Cola maintains its global market dominance through meticulous attention to design across all organisational levels. The book provides a master class in problem-solving and cross-cultural marketing. It argues that businesses, regardless of size, can similarly leverage design to balance competing demands and drive innovation and agility. With insights from Butler, the book serves as a blueprint for using design to stay competitive, offering valuable lessons from Coca-Cola's strategic approach.
Book Details
INFORMATION
ISBN: 9780241198384
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 04 February 2016
Country: United Kingdom
Imprint: Penguin Books Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 181g
Pages: 256
About the Author
David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation. Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.
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