Design for Business

Name: Design for Business
Brand: Unknown
SKU: 9781783203765
Price: 81.99 NZD
Availability: InStock

Volume 2

Summary

Design for Business delves into the strategic integration of design principles within business operations to drive innovation and enhance competitiveness. The book explores how effective design can transform customer experiences and improve overall business performance, offering insights and practical guidance tailored for entrepreneurs and professionals in the business sector.
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Format: Paperback / softback

$81⁹⁹

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Design for Business

$81⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring how effective design can drive business strategy and enhance competitive advantage. Ideal for entrepreneurs and business leaders, it offers insights into integrating design thinking into business models, fostering innovation and ensuring products and services resonate with consumers.

Features essays on topics ranging from branding and sustainability to business-driven design education.

Description

Design for Business is one of the very few books that bridges the gap between business and design. This collection features essays on topics ranging from branding and sustainability to business-driven design education.

The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Enhancing this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games.

Additional highlights include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio. There's also an essay on the importance of a research-led design practice in typography and a consideration of colour and brand identity.

Moreover, it features an essay on packaging design testing methods, a study of greenwashing, sustainability, and communication design, and a case study on organisational management by design.

The book delves into strategic decision-making in new product development and presents research on how Australian businesses are hiring designers. Additionally, it includes an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionised a health care sector.

Book Details

INFORMATION

ISBN: 9781783203765

Publisher: Intellect

Format: Paperback / softback

Date Published: 15 August 2014

Country: United Kingdom

Imprint: Intellect Books

Contributors:

Edited by Doctor Gjoko Muratovski

Audience: Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 229.0mm

Height: 229.0mm

Weight: 526g

Pages: 200

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Gjoko Muratovski is head of the Communication Design Department at the Auckland University of Technology and area chairman for business at the Popular Culture Association of Australia and New Zealand. He is also the editor in chief of the Journal of Design, Business, and Society.