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Design for Business
Volume 2
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See moreFeatures essays on topics ranging from branding and sustainability to business-driven design education.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Design for Business is one of the very few books that bridges the gap between business and design. This collection features essays on topics ranging from branding and sustainability to business-driven design education.
The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Enhancing this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games.
Additional highlights include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio. There's also an essay on the importance of a research-led design practice in typography and a consideration of colour and brand identity.
Moreover, it features an essay on packaging design testing methods, a study of greenwashing, sustainability, and communication design, and a case study on organisational management by design.
The book delves into strategic decision-making in new product development and presents research on how Australian businesses are hiring designers. Additionally, it includes an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionised a health care sector.
Book Details
INFORMATION
ISBN: 9781783203765
Publisher: Intellect
Format: Paperback / softback
Date Published: 15 August 2014
Country: United Kingdom
Imprint: Intellect Books
Contributors:
- Edited by Doctor Gjoko Muratovski
Audience: Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 229.0mm
Height: 229.0mm
Weight: 526g
Pages: 200
About the Author
Gjoko Muratovski is head of the Communication Design Department at the Auckland University of Technology and area chairman for business at the Popular Culture Association of Australia and New Zealand. He is also the editor in chief of the Journal of Design, Business, and Society.
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