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Design for Business
Volume 1
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Design for Business
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for business professionals, designers, branding strategists, and students interested in understanding how design functions as a strategic asset in successful global companies.
Centered around the research findings of marketing and design consultants whose clients include Coca-Cola, P&G, General Motors, Deloitte, and Vodafone, this book takes a practical approach to the role of design as a strategic resource to business.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Centred around the research findings of marketing and design consultants whose clients include Coca-Cola, P&G, General Motors, Deloitte, and Vodafone, among many others, Design for Business takes a practical approach to the role of design as a strategic resource to business.
Including the studies of eminent academics, graphic designers, and corporate consultants who have worked with Bentley, Cadbury, British Airways, MasterCard, the Sydney and London Olympics, Nespresso, NFL, and many others, this collection assembles reflections from the people who help define the design and branding strategies of some of the most successful companies in the world.
One of the few books available today that brings together rigorous studies on design and business from a multidisciplinary perspective, Design for Business also features a transcript from a conversation between editor Gjoko Muratovski and Dana Arnett, CEO of the US-based design and branding consultancy VSA Partners. In this conversation, Arnett shares his experience working for more than thirty years with top companies such as IBM, Harley-Davidson, Nike, Converse, GAP, Caterpillar, and General Electric, and explains why research and strategy are important in design and branding.
Book Details
INFORMATION
ISBN: 9780646585901
Publisher: AgIdeas Press
Format: Hardback
Date Published: 15 June 2015
Country: Australia
Imprint: AgIdeas Press
Contributors:
- Edited by Doctor Gjoko Muratovski
Audience: Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 267.0mm
Height: 267.0mm
Weight: 490g
Pages: 199
About the Author
Gjoko Muratovski is head of the Communication Design Department at the Auckland University of Technology, chairman of the Design for Business: International Research Conference, and editor-in-chief of the Journal of Design, Business & Society.
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