Design for Business

Name: Design for Business
Brand: Unknown
SKU: 9780646585901
Price: 90.0 NZD
Availability: InStock

Volume 1

Summary

Design for Business explores the strategic role of design in business, drawing on research by marketing and design experts who have worked with global giants like Coca-Cola, P&G, General Motors, Deloitte, and Vodafone. The book compiles insights from academics, graphic designers, and corporate consultants involved with brands such as Bentley, Cadbury, British Airways, and MasterCard. It also includes a detailed conversation with Dana Arnett, CEO of VSA Partners, revealing three decades of experience collaborating with companies like IBM, Nike, and Harley-Davidson, emphasising the significance of research and strategy in design and branding.
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Format: Hardback

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Design for Business

$90⁰⁰

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Ideal for business professionals, designers, branding strategists, and students interested in understanding how design functions as a strategic asset in successful global companies.

Centered around the research findings of marketing and design consultants whose clients include Coca-Cola, P&G, General Motors, Deloitte, and Vodafone, this book takes a practical approach to the role of design as a strategic resource to business.

Description

Centred around the research findings of marketing and design consultants whose clients include Coca-Cola, P&G, General Motors, Deloitte, and Vodafone, among many others, Design for Business takes a practical approach to the role of design as a strategic resource to business.

Including the studies of eminent academics, graphic designers, and corporate consultants who have worked with Bentley, Cadbury, British Airways, MasterCard, the Sydney and London Olympics, Nespresso, NFL, and many others, this collection assembles reflections from the people who help define the design and branding strategies of some of the most successful companies in the world.

One of the few books available today that brings together rigorous studies on design and business from a multidisciplinary perspective, Design for Business also features a transcript from a conversation between editor Gjoko Muratovski and Dana Arnett, CEO of the US-based design and branding consultancy VSA Partners. In this conversation, Arnett shares his experience working for more than thirty years with top companies such as IBM, Harley-Davidson, Nike, Converse, GAP, Caterpillar, and General Electric, and explains why research and strategy are important in design and branding.

Book Details

INFORMATION

ISBN: 9780646585901

Publisher: AgIdeas Press

Format: Hardback

Date Published: 15 June 2015

Country: Australia

Imprint: AgIdeas Press

Contributors:

Edited by Doctor Gjoko Muratovski

Audience: Professional and scholarly

DIMENSIONS

Spine width: 14.0mm

Width: 267.0mm

Height: 267.0mm

Weight: 490g

Pages: 199

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Gjoko Muratovski is head of the Communication Design Department at the Auckland University of Technology, chairman of the Design for Business: International Research Conference, and editor-in-chief of the Journal of Design, Business & Society.