Creative Content Kit

Name: Creative Content Kit
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789063695682
Price: 35.0 NZD
Availability: OutOfStock

A Method to Ideate and Create Content Strategy

By Ana Bender

0.0 (0 reviews)

Summary

Creative Content Kit by Ana Bender is a practical guide for entrepreneurs and business owners looking to enhance their content strategy. It offers innovative methods, techniques, and templates designed to empower users to produce engaging and effective content across various platforms. The book focuses on equipping readers with the tools needed to captivate their audience and boost brand visibility.
Read More

Format: Cards

TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of Creative Content Kit. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are looking to innovate your marketing strategies and create impactful content that stands out in the digital space. It offers practical insights into brainstorming, planning, and executing content that authentically connects with audiences. If you're keen on boosting your brand's visibility and engagement, this resource could be a valuable addition to your toolkit.

Creative Content Kit is a four-step process for creating content strategy, inspired by ‘The System of Publishing’ theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.

Description

Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms, and tools.

The deck of 65 cards is designed for content professionals and non-specialists to ideate, test, and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team, and clients.

The first stage, Model, consists of cards with methods and tools that help you define why your content needs to exist. You will start with the cards about Audience and progress to work with the cards about Product, Brand, or Business.

The second stage presents Content types that you can choose to include in your editorial approach. With the information you gather from the previous stage, you will think about what types of content you need to address your audience, aligned with your product/service, brand, or business. There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you.

Platforms are the channels and frames that will represent and distribute your content, representing how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc. At this stage, you will check your editorial ideas and goals to define which platform best suits it.

Finally, you want to ensure your strategy will Reach your audience, making sure content is not lost or ignored. You can then make use of practical tools, tips, and tactics regarding exposure to capture their attention.

HOW TO

The cards have numbers, a title, a subtitle — guiding you to make your choices — and body text that will indicate what you can start doing with call-to-action bullet points.

Start by thinking about your content problem, the number of people involved, and overall investment. The four steps will serve as a guide, and you will organise and choose the cards according to your needs.

There is no limit to the use of cards although it will have an impact on the time you spend at each stage.

Book Details

INFORMATION

ISBN: 9789063695682

Publisher: BIS Publishers B.V.

Format: Cards

Date Published: 20 April 2020

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: General / adult

DIMENSIONS

Width: 120.0mm

Height: 155.0mm

Weight: 250g

Pages: 65

Collections

Ana Bender Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Ana Bender recently achieved an academic distinction at London College of Communication (University of the Arts London) for distilling and packaging MA Publishing's expertise at managing and trading content into a deck of cards, the Creative Content Kit. She is an experienced transdisciplinary Strategic Designer with Masters of Research in Design at UNISINOS (Brasil), graduated in 2010. She is based in London with a strong network in Brazil.