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Creating Powerful Brands

By Leslie de Chernatony and Malcolm McDonald and Elaine Wallace
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Check link for latest rating. ( 31 ratings, 1 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Creating Powerful Brands is the definitive introductory textbook for understanding brand management. Now in its fourth edition, it synthesises the latest branding theories and best practices, illustrated with over 50 contemporary real-world marketing campaigns. With a clear European focus, it guides undergraduate business and marketing students through the critical and strategic thinking required to build and sustain influential brands in today’s competitive market.
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Format: Paperback / softback
$25700

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for undergraduate business and marketing students studying brand management, as well as marketing managers, consultants, and senior executives seeking a comprehensive and practical guide to creating and managing powerful brands.

Book Hero thinking about your next read

This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception.

The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

In this influential textbook, de Chernatony, McDonald & Wallace:

  • Summarise the latest thinking and best practice in the domain of branding.
  • Show how branding theories are implemented in practice with all new real marketing campaigns.
  • Bring the story up-to-date with a clear European focus.

Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Loyalty Magazine praises it as an unmatched textbook combining theory and practice, while Dr Yannis Suvatjis calls it an excellent, well-written resource that professionally and artistically introduces readers to branding. Anthony Thomson, Metro Bank co-founder, describes it as the definitive roadmap for everyone from beginners to senior executives, highlighting its enduring relevance and clarity.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781856178495

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 29 September 2010

Country: United Kingdom

Imprint: Elsevier Science Ltd

Edition: 4th edition

Audience: Tertiary education

DIMENSIONS

Width: 191.0mm

Height: 235.0mm

Weight: 950g

Pages: 510

Collections

Business & Entrepreneurship Education & Reference Elaine Wallace Leslie de Chernatony Malcolm McDonald Marketing & Sales Non-Fiction

About the Author

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy. Malcolm McDonald is Emeritus Professor of Marketing at Cranfield University, UK Elaine Wallace is Lecturer in Marketing at the National University of Ireland, Galway

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