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Consumer Behaviour, 1st Australia and New Zealand Edition

By Dawn Iacobucci and Ayalla Ruvio and Pauline Campbell and Valentyna Melnyk
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Brief Description
Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends.... Read More
Format: Paperback / softback
$16799
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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.

It emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.

Book Details

INFORMATION

ISBN: 9781394328079

Publisher: John Wiley & Sons Australia Ltd

Format: Paperback / softback

Date Published: 18 July 2025

Country: Australia

Imprint: John Wiley & Sons Australia Ltd

Audience: Tertiary education

DIMENSIONS

Spine width: 1.0mm

Width: 22.0mm

Height: 28.0mm

Weight: 709g

Pages: 320

Collections

Ayalla Ruvio Dawn Iacobucci Education & Reference Finance & Economics Finance & Investment Non-Fiction Pauline Campbell Valentyna Melnyk

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