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Building For Everyone
Expand Your Market With Design Practices From Google's Product Inclusion Team
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Format: Hardback
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Diversity and Inclusion to build better products from the front lines at Google
Establishing diverse and inclusive organisations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of colour, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that, and Building For Everyone is the practical guide to following in their footsteps.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric, award-winning, and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
- Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers, and more.
- Understand the research the Product Inclusion team drove to back up their practices.
- Learn the “ABCs of Product Inclusion” to build inclusion into your organisation’s culture.
- Leverage the product inclusion suite of tools to get your organisation building more inclusively and identifying new opportunities.
- Read case studies to see how product inclusion works across industries and learn what doesn't work.
Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Building For Everyone by Annie Jean-Baptiste explores inclusive design principles in business and entrepreneurship. It provides insights on how companies can create products that consider diverse consumer needs and backgrounds. Reviews commend the book for its practical guidance and engaging storytelling, making complex topics accessible to professionals across various industries.
Book Details
INFORMATION
ISBN: 9781119646228
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 19 October 2020
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 31.0mm
Width: 163.0mm
Height: 234.0mm
Weight: 454g
Pages: 272
About the Author
ANNIE JEAN-BAPTISTE is the Head of Product Inclusion at Google. She created the original framework for product inclusion and leads it across the company.
She graduated from the University of Pennsylvania with degrees in International Relations and Political Science and currently serves as an intrapreneur in residence at the University of Pennsylvania's Graduate School of Education. Annie is a member of the Ethically Aligned Design for Business Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. She is also a board member for KQED and advisor for the More than Peach project.
She created Food for the Future, an initiative to face societal injustice over conversations at the dinner table, and founded the Equity Army, a community of innovators passionate about making the world more inclusive through design.
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