Brand Hacks

Name: Brand Hacks
Brand: Arotahi Agency
SKU: 9781576879825
Price: 43.0 NZD
Availability: InStock

How to Build Brands by Fulfilling the Consumer Quest for Meaning

By Emmanuel Probst

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Summary

Brand Hacks by Emmanuel Probst explores the innovative strategies that companies use to engage consumers in meaningful ways. It delves into how brands can create a more profound connection with their audience by transcending traditional marketing techniques. Through insightful examples and practical advice, the book shows how to effectively build brand loyalty in a rapidly changing marketplace.
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Format: Hardback

$43⁰⁰

Elsewhere:

~~$46⁹⁹~~

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Brand Hacks

$43⁰⁰

Elsewhere:

~~$46⁹⁹~~

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're interested in discovering innovative strategies for transforming how consumers engage with brands, this book might capture your interest. You might enjoy it if you're curious about how to build emotional connections and enhance brand loyalty in today’s rapidly evolving market. Perfect for those in the fields of marketing, brand management, or entrepreneurship who wish to gain insights into effective brand storytelling.

Brand Hacks

Description

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.

There are ways for brands to break this cycle.

Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.

Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.

Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.

Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Brand Hacks by Emmanuel Probst draws from in-depth consumer psychology research, interviews with top marketers, and practical case studies. The book offers straightforward strategies to help brands create deeper connections with their audiences, useful for both major companies and emerging brands.

Book Details

INFORMATION

ISBN: 9781576879825

Publisher: powerHouse Books,U.S.

Format: Hardback

Date Published: 10 March 2022

Country: United States

Imprint: powerHouse Books,U.S.

Audience: General / adult

DIMENSIONS

Width: 160.0mm

Height: 235.0mm

Weight: 0g

Pages: 176

Collections

Business & Entrepreneurship Emmanuel Probst Marketing & Sales Non-Fiction

About the Author

Emmanuel is an SVP of Brand Health Tracking at Ipsos, teaches Consumer Market research at the University of California at Los Angeles (UCLA), and is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.