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Brain First Business
The ADHD Entrepreneur’s Guide to Success
Brief Description
HONEST, PRACTICAL, AND DEEPLY EMPOWERING — Gino Wickman, Author of Traction & Shine, Creator of EOS As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time...
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See moreA practical and inspiring guide to help you harness your ADHD brain and build a thriving business on your own terms.
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Description
HONEST, PRACTICAL, AND DEEPLY EMPOWERING — Gino Wickman, Author of Traction & Shine, Creator of EOS
As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, often leaves you stressed, doubting yourself, and on the road to burnout.
That's why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business, a groundbreaking guide that rewrites the rules of entrepreneurship for you and your neurodivergent brain. Using her Brain First method, she blends lived experience with neuroscience to show you how to reach your goals without sacrificing your sanity. By learning how ADHD shows up in your business and adopting proven strategies that play to your strengths, you'll redesign your approach in a way that works with your brain, not against it, and unlock a sustainable path to a profitable business.
Book Details
INFORMATION
ISBN: 9781399829007
Publisher: John Murray Press
Format: Paperback / softback
Date Published: 06 August 2026
Country: United Kingdom
Imprint: John Murray Business
Illustration: N/A
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 26.0mm
Width: 134.0mm
Height: 214.0mm
Weight: 290g
Pages: 288
About the Author
Amanda Perry is a serial entrepreneur, coach, and speaker who has launched, scaled, and sold four businesses. Her work has been featured in Forbes, The Guardian, and on the BBC. She lives in the UK and is passionate about helping ADHD entrepreneurs turn their ideas into thriving, sustainable ventures.
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