Ask Iwata

Ask Iwata provides an intimate glimpse into the mind of Satoru Iwata, the revered global president and CEO of Nintendo, who left an indelible mark on the gaming industry. This inspiring collection reflects Iwata's philosophies and insights on leadership, creativity, and the passion that fuels innovation. Throughout the book, Iwata shares his experiences in overcoming challenges, nurturing talent, and fostering a culture of continuous improvement, all while staying true to his identity as a gamer at heart.

“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” —Satoru Iwata

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"A welcome salve and a book that anyone who cares about gaming should own and read." - Forbes

Satoru Iwata was not only a gifted programmer but also a visionary leader who spearheaded the creation of many of the world’s most iconic games and innovative gaming consoles. Among his numerous achievements, he led the production of the Nintendo DS and Wii, both of which revolutionised the gaming landscape. He also played a pivotal role in the development of Pokémon Go and laid the foundations for the Nintendo Switch, which has become a global phenomenon. Despite his significant accomplishments, Iwata remained grounded and approachable, earning the admiration and love of game fans and developers worldwide for his humility and people-centric approach to leadership.

This motivational volume compiles Iwata's thoughts on various topics crucial to both the gaming world and broader business practices. From tackling bottlenecks to understanding how success can create resistance to change, Iwata's wisdom is invaluable to anyone seeking to enhance their professional and creative endeavours. He also discusses why programmers should embrace challenges and never shy away from saying no when necessary. The book draws on the 'Iwata Asks' series, a collection of interviews where Iwata delves into the creative processes behind Nintendo games and hardware. It includes conversations with legendary figures such as Shigeru Miyamoto, the creator of the Mario franchise, and Shigesato Itoi, the creator of EarthBound.

Ask Iwata stands as a testament to Satoru Iwata's profound impact on the world of gaming, and it offers an unparalleled look into his leadership style, development strategies, and design philosophies. This book is a treasure trove for gaming enthusiasts, business leaders, and anyone inspired by the legacy of one of the most beloved figures in the gaming industry.