Adapt to Win
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Adapt to Win
An incisive and original guide to executing business strategy in the real world
In Adapt to Win: A Framework to Overcome Strategy Decay Using OKRs and Lean Portfolio Management, experienced technology and business executive Evan Campbell delivers a compelling discussion of the most endemic problems that plague leaders attempting to deploy and execute strategic initiatives within organisations. Campbell explains how to use OKRs โ Objective and Key Results โ to ensure your companyโs portfolio investments work together with your employeesโ actions to realise leadershipโs preferred strategic outcomes.
The author provides a high-level explanation of important strategy processes and competencies, as well as an integrated set of principles and practices that ensure investments and capacity allocation decisions made quarterly will advance key strategic objectives. He also explores why OKRs are the perfect tool to align strategy with execution and how they perform this function.
Inside the book:
- A thorough treatment of a Lean-based approach to corporate enterprise portfolio management that uses OKRs to help accomplish strategic goals
- Original techniques you can apply immediately to maximise agility and adaptability
- Granular advice for specific use cases, including product portfolio management, innovation and innovation ecosystems portfolio management, and corporate IT portfolio management
Perfect for managers, executives, directors, and other business leaders, Adapt to Win is also a must-read for everyone tasked with translating corporate strategy into real-world action that effectively advances defined organisational goals. Itโs the hands-on manual that strategy-focused leaders everywhere have been waiting for.
Book Details
INFORMATION
ISBN: 9781394377558
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 28 April 2026
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Weight: 250g
Pages: 304
About the Author
EVAN C. CAMPBELL is Principal Consultant at Adaptivity LLC and Founder of Chinook Ranch Consulting. As an executive he has contributed to multiple IPOs and acquisitions by public companies in CTO, VP of Product Development, and VP of Professional Services roles. His management consulting expertise spans strategy, OKRs, business agility, Lean product development, digital, and Agile transformation.
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