Innovation in Action

A proven framework to turn your best ideas into lasting change.

Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity—it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.

Innovation in Action introduces the DUCTRI Toolkit—a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.

Inside, you'll find:

• Over 30 field-tested tools with step-by-step guidance on what, why, when, and how to use each one
• Real-world case studies from healthcare, technology, social enterprise and more—showing innovation in action across products, services and systems in diverse industries
• Practical frameworks for building the curiosity, creativity, and clarity mindsets that drive lasting change

Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.