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The Language of Global Success
How a Common Tongue Transforms Multinational Organizations
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Check link for latest rating. ( 27 ratings, 4 reviews)
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The Language of Global Success
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
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Description
How one global organisation's lingua franca mandate shaped the lives of its employees around the world. For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce.
Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organisations communicate and negotiate linguistic and cultural differences.
Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organisation's lingua franca is the catalyst by which all employees become some kind of "expat"—detached from their native tongue or culture.
Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organisations might integrate language effectively to tap into the promise of globalisation.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Language of Global Success explores how global firms manage language diversity to foster communication and efficiency. Reviews commend its practical insights into language strategies and its thorough case study analysis, particularly highlighting its relevance to international businesses. It is praised for its engaging writing and extensive research, making it a valuable resource for both academics and practitioners in the field of global business.
Book Details
INFORMATION
ISBN: 9780691196121
Publisher: Princeton University Press
Format: Paperback / softback
Date Published: 19 November 2019
Country: United States
Imprint: Princeton University Press
Illustration: 2 b/w illus. 5 tables.
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 235.0mm
Weight: 250g
Pages: 200
About the Author
Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.
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