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Just F*cking Do It

The Principles of Action
Brief Description
TIME FOR THE DOERS. WILL YOU BE ONE OF THEM? The new breakout book from the Dragons' Den star and creator of THE DIARY OF A CEO Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet. How... Read More
Format: Paperback / softback
$3199
Elsewhere:
$4000
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Releases 8th September 2026 (Approx. Date) Pre-order  "Just F*cking Do It" now to secure your copy from our first shipment

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
TIME FOR THE DOERS. WILL YOU BE ONE OF THEM? The new breakout book from the Dragons' Den star and creator of THE DIARY OF A CEO Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet. How do you do the thing when you don't know how to do the thing? There are two kinds of people in this world- those who talk about changing their lives, and those who actually do it. This book is written for the second group- for anyone ready to cross that line. After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others- the thing blocking you isn't talent, luck, resources or readiness. It's the wall you've built around yourself. And it's not made of concrete - it's made of paper. Blending unforgettable stories from the world's biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes. Because this isn't just a book - it's a wake-up call. Will you answer it?

Book Details

INFORMATION

ISBN: 9781529147506

Publisher: Ebury Publishing

Format: Paperback / softback

Date Published: 16 June 2026

Country: United Kingdom

Imprint: Ebury Edge

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 40.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 700g

Pages: 384

About the Author

Steven Bartlett is an entrepreneur, investor and one of the most influential voices in modern business and media. As the creator of the global phenomenon The Diary of a CEO and the youngest-ever Dragon on BBC's Dragons' Den (the UK's equivalent of Shark Tank), Steven has redefined leadership in the digital age. Steven's podcast, The Diary of a CEO, is the second-largest host-led podcast globally and Europe's #1 podcast. Reaching over 1 billion streams across all platforms, it continues to be the fastest-growing podcast channel in the world. He is the founder of FlightStory, a cutting-edge media and investment company that houses FlightStory Studio - a leading media and publishing powerhouse - and FlightStory Fund, a global investment fund that has invested in over 40 companies, including SpaceX, Whoop, Zoe, Huel, PerfectTed and more. Steve is also the co-founder of Thirdweb, a San Francisco-based software company backed by Shopify, Coinbase, Mark Cuban, and other industry giants.

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