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Marketing in Small Businesses
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Format: Hardback
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Marketing in Small Businesses
$34100
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for small business owners, managers, and employees seeking pragmatic marketing guidance, as well as students studying marketing in small business contexts.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketing in Small Businesses is written especially for owners and employees of small businesses, as well as students in this specialised area. Originally published in 1989, this book is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited.
Stressing marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution, and promotion. It also deals with specialist themes, notably international and government markets, franchising, and technology.
Case examples are included throughout the text, with detailed case studies provided at the end of each chapter.
Series: Routledge Library Editions: Small Business
View allBook Details
INFORMATION
ISBN: 9781138685314
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 06 July 2016
Country: United Kingdom
Imprint: Routledge
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 453g
Pages: 242
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