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Marketing in Small Businesses

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Marketing in Small Businesses by Brian Kenny and Karen Dyson offers a clear introduction to marketing tailored for small business owners, employees, and students. Originally published in 1989, it emphasises practical marketing strategies suitable even with limited resources, covering essential topics such as product, pricing, distribution, and promotion. The book also explores specialised themes like international and government markets, franchising, and technology, supported by numerous case examples and detailed case studies at each chapter's end.
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Format: Hardback
$34100
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for small business owners, managers, and employees seeking pragmatic marketing guidance, as well as students studying marketing in small business contexts.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Marketing in Small Businesses is written especially for owners and employees of small businesses, as well as students in this specialised area. Originally published in 1989, this book is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited.

Stressing marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution, and promotion. It also deals with specialist themes, notably international and government markets, franchising, and technology.

Case examples are included throughout the text, with detailed case studies provided at the end of each chapter.

Series: Routledge Library Editions: Small Business

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Book Details

INFORMATION

ISBN: 9781138685314

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 06 July 2016

Country: United Kingdom

Imprint: Routledge

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 453g

Pages: 242

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