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Start With Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action
By Simon Sinek
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Brief Description
ISN'T IT TIME YOU READ Start With Why? 'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO ----------- Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:... Read More
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ISN'T IT TIME YOU READ Start With Why?

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

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Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product, or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world – this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

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‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

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Book Details

INFORMATION

ISBN: 9781405977593

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 15 May 2025

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 128.0mm

Height: 198.0mm

Weight: 180g

Pages: 256

Collections

2025 Best Sellers Best Sellers at Book Hero Business & Entrepreneurship Business Innovation & Creativity Business Leadership & Management Business Strategy & Negotiation Career Development Company Culture & Human Resources Education & Reference Happiness & Mental Health In Stock Books Mindset & Self Help Motivation & Inspiration New Year, New You New Zealand's Best Selling Books Non-Fiction Penguin Books Personal Development Philosophy & Psychology Politics & Current Affairs Self-Help & Personal Development Simon Sinek Technology & Digital Transformation in Business

About the Author

SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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