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The Dip

The extraordinary benefits of knowing when to quit (and when to stick)
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( 38,095 ratings, 2,858 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Dip by Seth Godin explores the challenging phase that every project, career, or relationship eventually encounters—a difficult low point called the 'Dip.' Godin explains how to distinguish between a Dip, which can be overcome with persistence, and a Cul-de-Sac, a dead-end that won’t improve regardless of effort. The book teaches readers to quit unproductive pursuits quickly and without guilt, while committing fully to overcoming the right challenges for success.

This brief, insightful read guides ambitious individuals to choose their battles wisely and stick with what truly matters, offering a fresh perspective on achieving lasting success.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for entrepreneurs, business professionals, creatives, and anyone interested in personal development and success strategy.

Book Hero thinking about your next read

Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, really not fun. At this point, you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt—until they commit to beating the right Dip for the right reasons.

You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Entrepreneur calls it "a short read that should be on every entrepreneur's book list." Chris Anderson, author of The Long Tail, praises it as "absolutely delightful," highlighting its mix of wise aphorisms and witty cartoons by Hugh MacLeod.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9780749928308

Publisher: Little, Brown Book Group

Format: Paperback / softback

Date Published: 26 July 2007

Country: United Kingdom

Imprint: Piatkus Books

Audience: General / adult

DIMENSIONS

Spine width: 10.0mm

Width: 126.0mm

Height: 196.0mm

Weight: 93g

Pages: 96

About the Author

Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine.

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