The Dip
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Check link for latest rating. ( 38,095 ratings, 2,858 reviews)This brief, insightful read guides ambitious individuals to choose their battles wisely and stick with what truly matters, offering a fresh perspective on achieving lasting success.
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, really not fun. At this point, you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.
According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt—until they commit to beating the right Dip for the right reasons.
You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Entrepreneur calls it "a short read that should be on every entrepreneur's book list." Chris Anderson, author of The Long Tail, praises it as "absolutely delightful," highlighting its mix of wise aphorisms and witty cartoons by Hugh MacLeod.
Book Details
INFORMATION
ISBN: 9780749928308
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 26 July 2007
Country: United Kingdom
Imprint: Piatkus Books
Audience: General / adult
DIMENSIONS
Spine width: 10.0mm
Width: 126.0mm
Height: 196.0mm
Weight: 93g
Pages: 96
About the Author
Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine.
Also by Seth Godin
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