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Visual Merchandising for Fashion

By Jonathan Baker and Sarah Bailey
Series: Basics Fashion Management
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Visual Merchandising for Fashion explores the dynamic relationship between consumers, brands, and retail environments. Jonathan Baker and Sarah Bailey delve into why shoppers choose particular stores and what visually attracts them to brands and garments. The book offers foundational principles of visual merchandising illustrated through detailed case studies and interviews with industry professionals, covering budget to luxury markets. This revised edition extends its reach with insights into online merchandising, lighting techniques, mannequin dressing, and the use of technology in displays.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and professionals in fashion marketing, retail design, and visual merchandising who seek practical, real-world knowledge about creating compelling retail displays and enhancing consumer engagement.

Book Hero thinking about your next read

"A practical introduction to visual merchandising and retail display, from the initial design process through to product handling and experimentation"--

A practical introduction to visual merchandising and retail display, from the initial design process through to product handling and experimentation.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Series: Basics Fashion Management

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Book Details

INFORMATION

ISBN: 9781350071599

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 18 November 2021

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 2nd edition

Illustration: 120 colour illus

Audience: General / adult

DIMENSIONS

Spine width: 14.0mm

Width: 160.0mm

Height: 228.0mm

Weight: 540g

Pages: 232

Collections

Arts & Culture Jonathan Baker Non-Fiction Sarah Bailey Series: Basics Fashion Management

About the Author

Jonathan Baker is the Course Leader for the Postgraduate Certificate in Fashion Visual Merchandising at the London College of Fashion, UK. He is also a freelance industry consultant, writer and blogger and former Chief World Expert in Visual Merchandising for Worldskills.org. Jonathan previously worked within the retail and visual merchandising industry across 18 high street brands, including Topman, Topshop, Burtons.

Sarah Bailey is a Senior Lecturer on the Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. She is a freelance visual merchandising consultant for a number of individual fashion retail clients and brand consultancies, and has over fifteen years of industry experience working with some of the biggest UK fashion and interiors blue-chip retailers.

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