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Visual Merchandising for Fashion
Series: Basics Fashion Management
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students and professionals in fashion marketing, retail design, and visual merchandising who seek practical, real-world knowledge about creating compelling retail displays and enhancing consumer engagement.
"A practical introduction to visual merchandising and retail display, from the initial design process through to product handling and experimentation"--
A practical introduction to visual merchandising and retail display, from the initial design process through to product handling and experimentation.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Series: Basics Fashion Management
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Visual Merchandising for Fashion
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce...PaperbackSold Out -
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Book Details
INFORMATION
ISBN: 9781350071599
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 18 November 2021
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 2nd edition
Illustration: 120 colour illus
Audience: General / adult
DIMENSIONS
Spine width: 14.0mm
Width: 160.0mm
Height: 228.0mm
Weight: 540g
Pages: 232
About the Author
Jonathan Baker is the Course Leader for the Postgraduate Certificate in Fashion Visual Merchandising at the London College of Fashion, UK. He is also a freelance industry consultant, writer and blogger and former Chief World Expert in Visual Merchandising for Worldskills.org. Jonathan previously worked within the retail and visual merchandising industry across 18 high street brands, including Topman, Topshop, Burtons.
Sarah Bailey is a Senior Lecturer on the Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. She is a freelance visual merchandising consultant for a number of individual fashion retail clients and brand consultancies, and has over fifteen years of industry experience working with some of the biggest UK fashion and interiors blue-chip retailers.
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