Fashion Promotion

Name: Fashion Promotion
Brand: Allen & Unwin
SKU: 9781350090279
Price: 54.99 NZD
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Building a Brand Through Marketing and Communication

By Gwyneth Moore

Series: Basics Fashion Management

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Summary

Fashion Promotion by Gwyneth Moore is a practical guide for developing and promoting fashion brands using both digital channels and traditional methods. It explores how to build a brand from an original idea, leverage influencers and street style platforms, and effectively combine online and offline marketing. The book also discusses public relations, brand visuals, and collaboration, while addressing recent trends such as mobile retail transactions, virtual and augmented reality, and sustainable production and distribution.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for fashion students, recent graduates, and professionals seeking to expand their understanding of fashion brand promotion in the digital age.

Description

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.

Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR, and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand, large or small, can embrace the opportunities brought about by developments in digital communication to engage with consumers in new and exciting ways.

The new edition covers the impact of mobile on fashion retail transactions and marketing, the role of virtual and augmented reality, and the increasing importance of sustainable production and distribution.

Series: Basics Fashion Management

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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

This book receives praise for being comprehensive yet accessible, blending creative and managerial insights in fashion promotion. Industry insiders and academics highlight its relevance for students and professionals alike, offering case studies, interviews, and exercises that help readers navigate the evolving fashion marketing landscape. Carmen Carter, El Centro College, USA and Nazli Alimen, Birmingham City University, UK commend its up-to-date content and practical approach.

Book Details

INFORMATION

ISBN: 9781350090279

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 11 February 2021

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 2nd edition

Illustration: 104 colour illus

Audience: General / adult

DIMENSIONS

Spine width: 12.0mm

Width: 160.0mm

Height: 228.0mm

Weight: 379g

Pages: 168

Collections

Education & Reference Gwyneth Moore Non-Fiction Series: Basics Fashion Management

About the Author

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

Fashion Promotion