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An Introduction to Fashion Retailing

From Managing to Merchandising
By Dimitri Koumbis
Series: Basics Fashion Management
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
An Introduction to Fashion Retailing by Dimitri Koumbis is a comprehensive guide for newcomers to the dynamic retail sector. It covers the history of retail design, consumer behaviour, fast fashion, and corporate social responsibility. The book includes detailed case studies of leading international retailers like LVMH, Estée Lauder, and ASOS. The revised edition expands on omnichannel retail strategies, key performance indicators, and future trends in brick-and-mortar stores, e-commerce, and technology, alongside a new chapter on visual merchandising and store design.
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Format: Paperback / softback
$5499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for fashion students, retail professionals, educators, and anyone interested in understanding the evolving fashion retail industry, especially those seeking practical knowledge backed by real-world examples.

Book Hero thinking about your next read

Revised edition of the author's Fashion retailing, [2014]

An example-led introduction designed to get readers up-to-speed quickly on everything from corporate social responsibility to store management and merchandising

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Series: Basics Fashion Management

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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for being an invaluable resource, the book is recognised as a definitive roadmap through the complex retail landscape. Reviewer Jackie Mallon highlights its clear explanations of industry jargon, engaging case studies, and exercises that deepen understanding. It is valued both by fashion students and industry professionals for offering a holistic perspective on retail operations and encouraging applied learning.

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Book Details

INFORMATION

ISBN: 9781350098275

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 25 March 2021

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 2nd edition

Illustration: 70 color illus

Audience: Tertiary education

DIMENSIONS

Spine width: 12.0mm

Width: 160.0mm

Height: 228.0mm

Weight: 400g

Pages: 168

Collections

Dimitri Koumbis Education & Reference Non-Fiction Series: Basics Fashion Management

About the Author

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.

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