Invent Now

Decoding how moonshots are built and who gets to build them

Moonshots shape the future—self-driving cars, space exploration, AI at planetary scale, and beyond. The ambition has been extraordinary. But what if we haven’t been ambitious enough?

In Invent Now: The Next Leap in Moonshots, Dr. Salima Bhimani—former Alphabet (Google) Chief Strategist—reveals how the most transformative moonshots begin as hidden opportunities inside stalled systems, misaligned markets, and overlooked economic terrains.

Drawing on her experience with companies such as Waymo, Wing, Google X, and DeepMind, Bhimani introduces the Third Space: a new operating lens for building moonshots capable of reshaping industries, activating new markets, and unlocking cascading value at every scale.

Through personal stories and lessons, the book reveals practices for bold experimentation and unlocking unprecedented solutions to emerging global needs and opportunities. Along the way, readers are invited to wrestle with how moonshots come into being—and to step into the Moonshot Dojo, a space where practice begins.

This is not a playbook for building an app or launching an incremental product. It is a provocation to ecosystem-level moonshots—ambitions that rewire flows of value, opportunity, and possibility. Readers will explore the domain of moonshots and discover:

• New practices for moonshots across sectors, societies, and previously underleveraged markets
• Insights from Alphabet’s Other Bets, including self-driving cars, drone delivery, and AI-driven systems
• How to lead in a world where complexity creates opportunity
• Ways to work with technology as a partner in shaping ecosystem-scale solutions

Invent Now activates the kind of audacity required to build global moonshots in the decades ahead, written for anyone ready to build the future with technology—including people who never thought they could. From inventors and creatives to technologists seeking to expand their impact, entrepreneurs moving from insight to building, and leaders across sectors, this book is for those who are done operating within inherited logics—and are ready to architect the next leap.