Sell It Like Serhant

Sell It Like Serhant by Ryan Serhant provides an enthralling and inspiring glimpse into the world of sales through the eyes of a master. Ryan Serhant, once a shy and jobless hand model, transformed his life when he ventured into the real estate business during the economic downturn of September 2008. Fast forward nine years, and he has become one of the top salespeople globally, a co-star on Bravo's hit series Million Dollar Listing New York, and the star of Sell It Like Serhant. In this book, Serhant distils his expertise into actionable insights for anyone wanting to revolutionise their sales game, regardless of what they are selling—from properties to everyday items.

A lively and practical guide to selling anything

'Ryan is not only charming and hilarious; he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game.'

—Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of Superficial

In Sell It Like Serhant, Ryan Serhant reveals the secrets behind his meteoric rise in the sales world. He shares his journey from a struggling novice to a sales superstar, offering readers practical guidance on how to close more deals, grow their business, and maintain long-term client relationships. Serhant's techniques are not just theoretical; they are grounded in real-world experience, filled with personal anecdotes and examples that illustrate his strategies.

This book serves as a comprehensive blueprint for how to transition from being a sales novice to a sales expert. Serhant’s engaging writing style and lively stories make the learning process enjoyable, while also providing useful lessons that anyone can apply to increase profits and achieve success. For Serhant, a good day isn't determined by a single deal or client; a successful salesperson always has multiple deals in progress. He imparts wisdom on managing numerous deals simultaneously and closing all of them, EVERY. SINGLE. TIME.

Sell It Like Serhant is a smart, often hilarious, and always essential playbook designed to build confidence, generate results, and help you sell just about anything. You will find actionable tips on:

• The Seven Stages of Selling
• Getting FKD: How to Be a Time Manager, Not a Time Stealer
• Negotiating Like A BOSS
• "The One Who...": Everyone Needs a Hook
• Pulling the Indecisive Client Forward
• And Much More!

Whether your field is real estate, insurance, retail, or any other industry, Sell It Like Serhant will empower you to master the art of sales. Prepare yourself to transform your approach, boost your results, and achieve greater success. Ready, set, GO!

'Full of smart tricks and tips to make a seller out of you'

—PEOPLE.com

'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it.'

—Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy