New Product Development For Dummies

Name: New Product Development For Dummies
Brand: Unknown
SKU: 9780470117705
Price: 41.99 NZD
Availability: OutOfStock

By Robin Karol and Beebe Nelson

0.0 (0 reviews)

Summary

New Product Development For Dummies by Robin Karol and Beebe Nelson provides a comprehensive guide to the process of bringing a new product to market. It covers everything from idea generation and market analysis to prototype testing and product launch strategies. The book is designed to offer practical advice and tools for entrepreneurs and business professionals to help turn innovative ideas into successful products.
Read More

Format: Paperback / softback

TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of New Product Development For Dummies. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are interested in understanding the comprehensive process of bringing new products to market. It's ideal for entrepreneurs and business professionals seeking practical strategies and tools to innovate successfully in their industry. The authors, Robin Karol and Beebe Nelson, offer insights into managing costs, targeting the right audience, and navigating the challenges of new product development.

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Description

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimising technology development for a 21^st century marketplace, getting start-up capital in an increasingly competitive environment, and much more.

Key topics covered include:

Developing a winning NPD strategy
Generating bold new ideas for products and services
Understanding what your customers really want
Keeping projects on track, on budget, and on-time
Building effective cross-functional teams
Planning and executing a blockbuster launch
Collaborating with global partners
Maximising your chances for success

No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Book Details

INFORMATION

ISBN: 9780470117705

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 15 May 2007

Country: United States

Imprint: For Dummies

Contributors:

Foreword by Geoffrey Nicholson

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 188.0mm

Height: 234.0mm

Weight: 658g

Pages: 384

Collections

Beebe Nelson Business & Entrepreneurship Business Leadership & Management Dummies Non-Fiction Robin Karol

About the Author

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.

Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.