80,000+ Books in-stock in NZ 📚

Easter books & toys for kids starts here 🐰

Influencia (Influence, the Psychology of Persuasion)

La Psicología de la Persuasión (the Persuasion Psychology)
0.0 (0 reviews)
4.21 goodreads logo

Ratings/reviews counts are updated frequently.

Check link for latest rating. ( 178,815 ratings, 6,478 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Influence, the Psychology of Persuasion by Robert Cialdini explores the underlying principles of persuasion and how they impact our decision-making processes. The author delves into the psychological tactics used by marketers, salespeople, and individuals to influence others, dissecting strategies like reciprocity, commitment, social proof, authority, liking, and scarcity. This book provides insight into both recognising these methods and ethically applying them in personal and professional settings.
Read More
Format: Paperback / softback
$5600

International Supplier

This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 2-3 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're intrigued by what influences people's decisions or are curious about the psychology behind why we say "yes," you'll likely find this book enlightening. It delves into the principles of persuasion, offering insights that are valuable both for personal self-improvement and for those looking to enhance their persuasive communication skills.

Book Hero thinking about your next read

Influencia (Influence, the Psychology of Persuasion)

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Influence, the Psychology of Persuasion by Robert Cialdini is frequently praised for its insightful exploration into the mechanisms of persuasion, breaking down complex psychological concepts in understandable ways. Reviewers often highlight how effectively it outlines practical applications of its principles, making it a valuable resource for both personal and professional interactions. Many readers appreciate the author's engaging writing style and the use of real-world examples, enhancing the book's appeal and accessibility.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9788491396901

Publisher: HarperCollins

Format: Paperback / softback

Date Published: 15 November 2022

Country: United States

Imprint: HarperCollins

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 140.0mm

Height: 216.0mm

Weight: 721g

Pages: 576

Collections

Non-Fiction Robert B. Cialdini Robert Cialdini Self-Help & Personal Development

About the Author

Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."

Also by Robert B Cialdini

View all

Also by Robert Cialdini

View all

More from Self-Help & Personal Development

View all

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

The Latest at Book Hero

View all