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Creativity in Business
The Basic Guide for Generating and Selecting Ideas
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Format: Paperback / softback
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Creativity in Business
Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education.
The book outlines the 4-step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing
Turn idea-killers into idea-boosters!
The authors, Ramon Vullings and Igor Byttebier, aim to make creativity happen in your organisation, business, or educational institution.
Creativity in Business is the revised version of Creativity Today—the management book on applied creativity—which has already inspired tens of thousands of managers, teachers, and students around the world. Now, this book is made available again in a revised version, with a new title, subtitle, partial content updates, and cover design, all intended to position this creativity classic and to emphasise its attractiveness as a basic guide for businesses and organisations that wish to become more creative.
Book Details
INFORMATION
ISBN: 9789063693800
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 13 April 2015
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: Professional and scholarly
DIMENSIONS
Width: 239.0mm
Height: 176.0mm
Weight: 0g
Pages: 208
About the Author
Igor Byttebier (Author)
Igor Byttebier has a background in the banking industry. He worked as a creativity, innovation and change consultant in about 20 countries across Europe, Asia and Africa.Ramon Vullings (Author) Ramon Vullings is a cross-industry innovation expert, author, engaging keynote speaker and ideaDJ. He helps business leaders with strategies, tools & skills to look beyond the borders of their domain to transform their business in a smarter way. He has written 3 management books on business creativity and cross-industry innovation.Also by Ramon Vullings
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