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Influence is Your Superpower
How to Get What You Want Without Compromising Who You Are
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Check link for latest rating. ( 2,009 ratings, 263 reviews)
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Influence is Your Superpower
$3000
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Dynamic Yale professor rewrites the rules of persuasion in this breakthrough pop psych book - think Dale Carnegie for do-gooders or Quiet meets Robert Cialdini's Influence.
Get what you want without compromising who you are - the new rules of persuasion to influence others for good.
We're all nice. In fact, we're told we're too nice and we have to change to succeed - 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or others.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories, and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question, and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.
Bold, entertaining, and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying, or corruption to create a brighter, more positive future.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Influence is Your Superpower is praised for its engaging stories, scientific grounding, and practical insights on social influence. Reviewers highlight its fun and informative nature, emphasizing its ability to improve persuasive skills and reduce anxiety about rejection. The book appeals to a broad audience, offering valuable lessons on effective influence and humility.
Book Details
INFORMATION
ISBN: 9781785042386
Publisher: Ebury Publishing
Format: Paperback / softback
Date Published: 05 January 2023
Country: United Kingdom
Imprint: Vermilion
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 126.0mm
Height: 198.0mm
Weight: 208g
Pages: 304
About the Author
Zoe Chance helps great people become more influential. She's an assistant professor of marketing at Yale School of Management, where she teaches one of the school's most popular electives, Mastering Influence and Persuasion (aka 'Doing Uncomfortable Things That Make You a Better Person'). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits. Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times. In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC and doctorate from Harvard Business School. For more information about Zoe Chance and her work visit https-//www.zoechance.com/.
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