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Facebook Advertising For Dummies

By Paul Dunay and Richard Krueger and Joel Elad
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Facebook Advertising For Dummies is a practical guide that explores how to leverage Facebook's advertising platform to grow your business. It covers the essentials of creating effective ad campaigns, targeting the right audience, and using analytics to maximise your advertising strategy. With expert insights, the book helps readers understand paid social media promotions and optimise their approach for better results.
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Format: Paperback / softback
$5699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're eager to delve into the world of social media marketing, particularly through utilising Facebook's vast platform. It's an excellent resource for both beginners and seasoned marketers looking to enhance their advertising strategy with practical advice and detailed insights.

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Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

  • Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook.
  • Works as an all-around, hands-on guide for both experienced and new Facebook advertisers.
  • Walks you through planning and creating an advertising campaign.
  • Explains writing effective ad copy, how to use landing pages, and how to test and optimise your ads.
  • Shows you how to use Facebook Insights to understand your results and how to create reports that analyse data.

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Book Details

INFORMATION

ISBN: 9780470637623

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 12 November 2010

Country: United States

Imprint: For Dummies

Illustration: Screen captures: 125 B&W, 0 Color

Audience: Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 188.0mm

Height: 234.0mm

Weight: 544g

Pages: 336

Collections

Business & Entrepreneurship Dummies Joel Elad Marketing & Sales Non-Fiction Paul Dunay Richard Krueger

About the Author

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.

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