Ethical AI in Marketing

This practical book for senior marketing professionals and aspiring leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes more prevalent and integral to marketing, there is an increasing need for marketers to ensure they're not falling short of data privacy principles, algorithmic bias, or losing consumer trust. A complete guide that explores the opportunities and challenges presented to marketers by AI, this book enables marketers to implement AI in ways that not only comply with regulations but also resonate deeply with their audience and their growing demand for ethical business practices.

From understanding the fundamentals of AI and ethics, to implementing and optimizing ethical AI in marketing strategies, Ethical AI in Marketing is designed to enable you to deliver AI initiatives that enhance rather than compromise your brand's reputation. With real-world examples from companies such as Spotify, U.S. Bank, and Axios, this book covers topics such as how to deliver hyper-personalized campaigns that resonate with diverse audiences, using AI-powered predictive analytics to anticipate customer needs and behaviours without crossing ethical boundaries, and how to pick the right tools that align with your ethical standards. This is the ultimate guide to cultivating a culture of ethical AI throughout your marketing strategy.