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Customer Communities
Engage and Retain Customers to Build the Future of Your Business
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Customer Communities
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Customer Communities
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Make community building your ultimate business growth strategy
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalise on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:
- Strategies for creating a cross functional customer engagement team
- Techniques for building community in places that aren’t the web or on social media
- Ways to bring your organisation’s culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organisational growth and resilience.
Book Details
INFORMATION
ISBN: 9781394172115
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 07 November 2023
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 28.0mm
Width: 150.0mm
Height: 226.0mm
Weight: 454g
Pages: 256
About the Author
NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.
ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.
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