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Customer Communities

Engage and Retain Customers to Build the Future of Your Business
By Nick Mehta and Robin Van Lieshout
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Customer Communities by Nick Mehta and Robin Van Lieshout explores how businesses can build strong communities around their brands to foster customer engagement and loyalty. It delves into strategies for creating authentic connections and the benefits these relationships can bring to companies in terms of growth, innovation, and customer satisfaction. Through practical advice and case studies, the authors show how community-centric approaches can transform the way organisations interact with their customers.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are interested in leveraging the power of community to drive business success. It provides insights and strategies on building and maintaining customer communities, which can enhance customer loyalty, improve product development, and foster brand advocacy. Perfect for business professionals and entrepreneurs keen on strengthening customer relationships and enhancing engagement through community-driven approaches.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalise on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:

  • Strategies for creating a cross functional customer engagement team
  • Techniques for building community in places that aren’t the web or on social media
  • Ways to bring your organisation’s culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organisational growth and resilience.

Book Details

INFORMATION

ISBN: 9781394172115

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 07 November 2023

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 150.0mm

Height: 226.0mm

Weight: 454g

Pages: 256

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Customer Service & Experience Marketing & Sales Nick Mehta Non-Fiction Robin Van Lieshout

About the Author

NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.

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