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Magnetic Influence

How to Negotiate and Persuade in a Disrupted World
By Tim Castle
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Brief Description
As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last. Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a... Read More
Format: Paperback / softback
$5700

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Learn how to negotiate as a human in a world that is increasingly automated, fragmented and online.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last.

Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners.

This book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward.

Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success.

Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks, and embracing digital change to unlock new opportunities.

Book Details

INFORMATION

ISBN: 9781398627864

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 June 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Width: 138.0mm

Height: 216.0mm

Weight: 0g

Pages: 232

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation Career Development Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development Technology & Digital Transformation in Business Tim Castle

About the Author

Tim Castle is a globally recognized authority in negotiation, leadership and sales performance. In 2026, he was named one of the Top 10 Negotiation Professionals in the World by Global Gurus and won a Silver Medal at the Axiom Business Book Awards for The Momentum Sales Model. Castle teaches leaders, sales professionals and entrepreneurs to unlock unstoppable momentum and achieve high-stakes success. He hosts 'The Tim Castle Show' podcast, where he talks with elite performers and thought leaders. He is based in Singapore.

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