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Innovation in Action
Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit
Brief Description
A proven framework to turn your best ideas into lasting change. Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity—it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving...
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Innovation in Action
$3399
$4299
Elsewhere:
Unit price
/
Unavailable
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Description
A proven framework to turn your best ideas into lasting change.
Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity—it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.
Innovation in Action introduces the DUCTRI Toolkit—a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
Inside, you'll find:
- Over 30 field-tested tools with step-by-step guidance on what, why, when, and how to use each one
- Real-world case studies from healthcare, technology, social enterprise and more—showing innovation in action across products, services and systems in diverse industries
- Practical frameworks for building the curiosity, creativity, and clarity mindsets that drive lasting change
Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.
Book Details
INFORMATION
ISBN: 9781394396269
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 30 June 2026
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: General / adult
DIMENSIONS
Weight: 250g
Pages: 256
About the Author
CHRISTIAN WALSH is a senior lecturer and co-founder of several businesses. He teaches and researches in innovation and helps executive MBA teams make lasting change.
VAUGHAN BRODERICK is an innovation practitioner, educator and facilitator who helps startups and organisations navigate complex change. More at vaughanbroderick.com
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