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Graphic Design Theory
Series: Graphic Design in Context
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Summary
It encourages critical evaluation of design work and the application of theoretical frameworks to enhance studio practice, supporting students in developing their skills and progressing towards a successful career.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is an essential resource for graphic design students seeking a deeper understanding of design theory. It will also appeal to anyone interested in exploring the relationships between audience, context, and history within graphic design.
Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.
A vital textbook for students that explores the complex theories underpinning contemporary graphic design
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This is the first comprehensive introduction to the theory of graphic design. The author's many years' experience teaching graphic design students enable her to explain complex theories with total clarity.
Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.
The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.
Lucid, absorbing and elegantly written, Graphic Design Theory is an essential text for all students of graphic design theory. It will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.
Series: Graphic Design in Context
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INFORMATION
ISBN: 9780500290491
Publisher: Thames & Hudson Ltd
Format: Paperback / softback
Date Published: 17 September 2012
Country: United Kingdom
Imprint: Thames & Hudson Ltd
Illustration: 72 Illustrations, black and white; 188 Illustrations, color
Audience: General / adult
DIMENSIONS
Width: 210.0mm
Height: 270.0mm
Weight: 1040g
Pages: 256
About the Author
Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.
Also by Meredith Davis
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