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Visual Communication Design
An Introduction to Design Concepts in Everyday Experience
Series: Required Reading Range
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Check link for latest rating. ( 26 ratings, 3 reviews)
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Visual Communication Design
$7199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for graphic design students, design educators, and professionals seeking a comprehensive yet accessible foundation in visual communication principles that bridge theory and practice.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behaviour, and create compelling and memorable communication that stands out among the thousands of messages we confront each day?
Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.
In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
This introduction to Visual Communication Design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Series: Required Reading Range
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Visual Communication Design
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behaviour, and create compelling and memorable communication that stands out among the thousands of messages we confront...Paperback$7199Unit price /UnavailableAvailableShips in 4-6 weeks -
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Designing with Smart Textiles
If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started. Beginning by introducing the terminology and key applications, the book goes on to examine the key design processes needed to develop interactive textile design concepts, with detailed projects and examples...Paperback$9399Unit price /UnavailableAvailableShips in 4-6 weeks
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Anthony Roocroft, University of Bolton, UK, praises this book as a great reference for graphic design students, highlighting its effective connection between theory and practice. The text is recognised for clearly placing fundamental design principles within both practical and theoretical contexts in an accessible format.
Book Details
INFORMATION
ISBN: 9781474221573
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 07 September 2017
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 254 colour illus
Audience: General / adult, Tertiary education
DIMENSIONS
Spine width: 18.0mm
Width: 208.0mm
Height: 268.0mm
Weight: 720g
Pages: 208
About the Author
Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).
Jamer Hunt teaches is Associate Professor of Transdisciplinary Design at Parsons New School of Design in NYC. He has served on the Board of Design and Culture and is on the Icograda Design Education Manifesto Steering Committee. He is the author of numerous articles.
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