Meredith Davis

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behaviour, and create compelling and memorable communication that stands out among the thousands of messages we confront...

An Expertly Written Guidebook to Teaching Design at All Levels Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well-prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula...

This is the first comprehensive introduction to the theory of graphic design. The author's many years' experience teaching graphic design students enable her to explain complex theories with total clarity. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design. The book...