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The 7 Principles of Complete Co-Creation

By Maarten Pieters and Stefanie Jansen
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The 7 Principles of Complete Co-Creation by Maarten Pieters and Stefanie Jansen offers a fresh perspective on engaging consumers and stakeholders in the innovation process. By laying out seven key principles, the authors explore how businesses can actively involve their communities to foster innovation and create value together. The book is geared towards entrepreneurs and business leaders seeking to enhance collaboration and creativity in their ventures.
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Format: Paperback / softback
$6000
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring innovative business strategies that involve collaboration and shared creation. It offers practical insights into how companies can engage with users to co-create value, making it a valuable read for entrepreneurs and business leaders eager to enhance customer relationships and drive growth.

Book Hero thinking about your next read

This book provides a structural way of how to implement complete co-creation into your business.

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The 7 Principles of Complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element.

Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question of how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The book The 7 Principles of Complete Co-Creation is praised for providing a clear path to engaging customers as active participants in the development process, as highlighted by Olaf Hermans. Pierre-Yves Panis appreciates the book for enhancing his skills as a designer, while Stijn Verkuilen considers it an essential read for leaders and innovators looking to take co-creation further.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9789063694739

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 28 December 2017

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: General / adult

DIMENSIONS

Width: 231.0mm

Height: 185.0mm

Weight: 250g

Pages: 208

Collections

Business & Entrepreneurship Business Strategy & Negotiation Maarten Pieters Non-Fiction Stefanie Jansen

About the Author

Stefanie Jansen (Author)

Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based.

Maarten Pieters (Author)

Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands.

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