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Hey Whipple, Squeeze This
The Classic Guide to Creating Great Advertising
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Check link for latest rating. ( 5,042 ratings, 313 reviews)
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Hey Whipple, Squeeze This
$5200
$5699
Elsewhere:
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practising professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
Book Details
INFORMATION
ISBN: 9781119819691
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 21 February 2022
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 6th edition
Contributors:
- Foreword by Anselmo Ramos
Audience: General / adult
DIMENSIONS
Spine width: 31.0mm
Width: 147.0mm
Height: 221.0mm
Weight: 499g
Pages: 416
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