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If You're in a Dogfight, Become a Cat!
Strategies for Long-Term Growth
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If You're in a Dogfight, Become a Cat!
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
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Description
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed.
But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.
In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:
- What should be the overarching purpose of your business?
- Do you really know what your strategy is?
- Is there such a thing as a bad industry?
- Where do great ideas come from and how do I find them?
- What makes products meaningfully different?
- What makes and breaks great brands?
- How and when should I disrupt my own company?
- What are the imperatives to achieving long-term profitable growth?
Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Leonard Sherman's If You're in a Dogfight, Become a Cat! is widely praised for its insightful and compelling take on business strategy, earning accolades as one of the best business books of 2017. Critics commend Sherman for offering a practical and innovative approach to strategy, critiquing the traditional focus on maximising shareholder value, and advocating for genuine innovation. The book is celebrated for its engaging style, rich historical context, and valuable guidance for long-term profitable growth, making it a valuable read for both current and aspiring business leaders.
Book Details
INFORMATION
ISBN: 9780231174831
Publisher: Columbia University Press
Format: Paperback / softback
Date Published: 26 May 2020
Country: United States
Imprint: Columbia University Press
Illustration: 83 color and b&w illustrations
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 250g
Pages: 360
About the Author
Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton.
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