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Unlocking Small Business Ideas
An Australian Guide
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Format: Hardback
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Unlocking Small Business Ideas
$34100
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for budding entrepreneurs and small business students seeking practical guidance on evaluating and building business opportunities. Also suitable as supplementary reading for entrepreneurship and small business courses.
English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality tests’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:
- Look for new small business ideas.
- Evaluate ideas for their commercial potential.
- Unlock the strategies that turn an idea into a business.
English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as a result of Covid-19.
This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
Book Details
INFORMATION
ISBN: 9781032496443
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 01 June 2023
Country: United Kingdom
Imprint: Routledge
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 360g
Pages: 170
About the Author
John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.
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