Customer Analytics For Dummies

Name: Customer Analytics For Dummies
Brand: Unknown
SKU: 9781118937594
Price: 66.99 NZD
Availability: OutOfStock

By Jeff Sauro

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Summary

Customer Analytics For Dummies by Jeff Sauro is a practical guide aimed at helping business professionals understand and utilise customer analytics effectively. The book covers essential methods and tools to gather, interpret, and apply customer data to enhance decision-making, improve customer satisfaction, and drive business growth. It simplifies complex concepts, making them accessible for anyone looking to gain insights into customer behaviours and preferences.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on understanding how to harness data to better understand customer behaviour and improve business strategies. It's particularly suited for those interested in learning practical analytics techniques and tools to enhance customer experiences and drive business growth. Whether you're a business professional or an entrepreneur, this text offers valuable insights into leveraging data for competitive advantage.

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.

Description

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behaviour and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in post-purchase analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

Shows you what to measure, how to measure, and ways to interpret the data
Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Customer Analytics For Dummies by Jeff Sauro receives praise for being an accessible and comprehensive resource for understanding customer data. Readers appreciate its practical approach to applying analytics in real-world business scenarios, making complex concepts easy to grasp. Sauro's expertise and engaging writing style are often highlighted, providing valuable insights for both beginners and professionals in customer analytics.

Book Details

INFORMATION

ISBN: 9781118937594

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 24 March 2015

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 185.0mm

Height: 234.0mm

Weight: 454g

Pages: 336

Collections

Business & Entrepreneurship Dummies Jeff Sauro Marketing & Sales Non-Fiction

About the Author

Jeff Sauro is a Six-Sigma trained statistical analyst andpioneer in quantifying the customer experience. He writes a weeklycolumn at measuringu.com and has been an invited speaker at Fortune500 companies, industry conferences, and as an expert witness.